LONG SNAP AHEAD OF EARNINGS

Market Cap - 1831B
P/B - 6.09
Earnings Yield - (3.55%)
52w High-Low - $22.32 - $11.83
Implied Move (over earnings) - 15.5%

- Snap's is a globally used social media app. It's transition to automated or programmatic auction of Snap Ads is boosting its advertising revenues. On top of this, revenues from smaller business did more than twofolds. As a result, YoY revenues increased and the company's loss per share narrowed. The company continues to grow in Android market and in the international market.
- Snapchat has added a number of features such as 3D Friendmoji Deluxe World Lens, Bitmoji Deluxe, Stories in Search, Content Cards, 3D World Lens, Custom Stories, Snapmaps and Geofilters to make its social media platform more attractive to it's users as well as advertisers. The redesign of the app despite the technical glitches is expected to boost its popularity among Android users. The recent "Stories Everywhere" will help Snap gain a prominence over the web.
- Snapchat is the most preferred social networking medium among teenagers (Piper Jaffray's Taking Stock with Teens survey.) Reportedly, 45% of the respondents (average age - 16) said they prefer using snapchat compared with 26% respondents for Instagram. In an October report by Axios, Snap apparently witnessed a 40% increase in increase in submission of Stories since it unveiled its location based Map feature in June 2017. This growth will attract growth from advertisers (the main source of Snap's revenue).
- Snap is aggressively ramping up its original content efforts! The company partnered with NBC news to produce a twice-daily headline news show "Stay Tuned" for the Snapchat app to reach the millennial users. They also signed a 100m content deal with Time Warner Inc. Before this, they had inked a deal with NBCUniversal for the Winter Olympics and brought on board Disney's ABC network as well as BBC and Vice Media. Snap has also added Disney owned sports channel ESPN's SportsCenter to the platform. They also partnered with the Olympic Channel to provide more Olympic content over the Winter Olympics. We believe, Snap will continue to expand its original content portfolio which will attract subscribers!

It's main risks are competition from Facebook and the lack of revenue diversification is a major concern too.

NeroTree rates Snap Inc as a STRONG BUY with a 52w price target of $20.
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