Coinbase's $2M Ad Push for Crypto Remittances

Coinbase has launched a $2 million advertising campaign targeting Latino voters and consumers. The campaign promotes cryptocurrency as an alternative method for sending remittances. The advertisements will be aired on Univision during the Copa America soccer tournament, across both television and digital platforms.

The advertisement narrative features a young man sending money to his grandmother in Mexico, demonstrating the benefits of using USD Coin on Coinbase Wallet. The campaign is primarily focused on regions such as California, Texas, and Washington, D.C.

The aim of this initiative is to address the disproportionate barriers faced by communities of color in the traditional financial system. It offers a cryptocurrency alternative for sending remittances.