'' In short, familiarity breeds complacency. On the TV news, isn’t it
always the neighbor or the best friend or the parent of the criminal who
says in a shocked voice, “He was such a nice guy”? That’s because
whenever we are too close to someone or something, we take our
beliefs for granted, instead of questioning them as we do when we confront something more remote. The more familiar a stock is, the more
likely it is to turn a defensive investor into a lazy one who thinks there’s
no need to do any homework. Don’t let that happen to you. ''
always the neighbor or the best friend or the parent of the criminal who
says in a shocked voice, “He was such a nice guy”? That’s because
whenever we are too close to someone or something, we take our
beliefs for granted, instead of questioning them as we do when we confront something more remote. The more familiar a stock is, the more
likely it is to turn a defensive investor into a lazy one who thinks there’s
no need to do any homework. Don’t let that happen to you. ''